When and how do FEEs (Friendly Everyday Examples) fail?

Predictably, when they demonstrate some degree of writerly hubris.

In 1979, Warren Buffett explained why he writes his own annual report by way of take-out chicken.

He was still running the same analogy thirty-three years later. And it wasn't his to begin with.

Did you know that the SEC once recruited Warren Buffett to help CEOs stop writing terrible jargon?

I didn’t, until recently. I’m glad they did.

Everyone has access to AI. Only a handful know how to speak to the ghost in the machine.

“Know your audience,” goes the old quip.

When you can’t know your audience? Take a risk.

Warren Buffett does more than move markets with his capital. He moves them with his words.

Time is finite. Attention, more so.

"Read like a detective and write like a conscientious investigative reporter." — David Coleman

The AI-savvy have mostly moved on from prompt engineering and onto agents. For the masses, different story.

Writing can be spontaneous. Serious writing cannot.

Introducing, a perennial debate:

“All great things begin with an idea.” vs. “Ideas are cheap. Execution is everything.”

In the world of professional writing, there are few greater impasses than that of a writer armed with a red pen and a client deeply in love with their own industry jargon.

I once asked a master chef: “What’s your secret?”